What is the act of changing how an area is perceived or marketed called?

The act of changing how an area is perceived or marketed is known as urban rebranding. This process often involves creating a new image for the area to attract businesses, new residents, or tourists by highlighting its positive attributes and potential. Urban rebranding can include various strategies such as updating infrastructure, launching marketing campaigns, or improving public spaces to foster a more appealing narrative about the area's identity and character.

This practice is crucial in areas that may be struggling economically or socially, as it seeks to rejuvenate interest and investment in those communities. By focusing on rebranding, cities can effectively reposition themselves in the minds of potential visitors and investors, which can lead to revitalization and growth.